Use tools to track your experiments

• Using a spreadsheet to help you rank and prioritize your traction strategies:
  • The questions you are answering from tests all have numeric answers, natual to use spreadsheet.
• At a minimum, include the columns of how many customers are available, conversion rate, cost to acquire a customer, and lifetime value of a customer for a given strategy:
  • These metrics are universal, can use them to easily make comparisons across strategies.

Ref:

• Traction: How Any Startup Can Achieve Explosive Customer Growth - Chapter three & four