Bibliographic Notes

Marketing methods change and expand. Today, KISSmetrics is primarily driven by organic traffic from the blog, not Twitter. In addition, we’ve implemented a broad range of marketing methods across a variety of different marketing channels.

I recommend finding one method that works, and focusing on a single channel at a time.

Ref:

• The 3-Step Startup Marketing Framework We Created to Grow KISSmetrics

Use tools to track your experiments

• Using a spreadsheet to help you rank and prioritize your traction strategies:
  • The questions you are answering from tests all have numeric answers, natual to use spreadsheet.
• At a minimum, include the columns of how many customers are available, conversion rate, cost to acquire a customer, and lifetime value of a customer for a given strategy:
  • These metrics are universal, can use them to easily make comparisons across strategies.

Ref:

• Traction: How Any Startup Can Achieve Explosive Customer Growth - Chapter three & four

What is a channel strategy?

A channel strategy is a particular way to acquire customers within a channel, e.g., offline ads is a traction channel, and billboards, transit ads, and magazine ads are all channel strategies within that channel.

Ref:

• Traction: How Any Startup Can Achieve Explosive Customer Growth - Chapter three & four