Why grow and how to grow

As a company, you have to grow or die. You can't stand still if every around you is growing;
So what does it take to grow?
- Get more customers;
- Increase their average purchase value;
- Get them to buy more times.
Terms to calculate growth:
- Gross profit: revenue made from an additional customer minus direct costs of fulfillment;
- Net profit: what's left over after all expenses are paid;
- Lifetime value: gross profit accrued over the entire lifetime of a customer.

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