LittleTunnel

Psychological solutions are your opportunities

  • Most people naturally try and solve problems using logical solutions, which usually have been tried;
  • If you try to solve a problem with logic, what comes out of it usually is a undifferentiated solution;
  • If you want to charge for a premium, you need to come up with psychological solutions;
  • Some examples:
    • Commuter complain about trains being too slow:
      • Logical solution: make trains faster to increase satisfaction;
      • Psychological solution: decrease the pain of waiting by adding a dotted map;
      • Psychological solution: pay models to be the hostesses on the trip (people would wish it took longer to get to their destination!)
    • Elevator is too slow:
      • Logical solution: make elevator faster;
      • Psychological solution: add floor to ceiling mirrors so people are distracted staring at themselves and forget how long they were on the elevator.
    • How do we increase sales?
      • Logical solution: make it cheaper.

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Nowadays, I spend most of my time building softwares, which has become my default way of online expression. Currently, I'm working on Slippod, a privacy-first desktop note-taking app and TextPixie, a tool to transform text including translation and extraction.