Start Small and Monopolize

• Every startup should start with a very small market because it's easier to dominate a small market than a large one:
  • You are small at the beginning hence lacking competitiveness.
• Small doesn't mean nonexistent;
• The perfect target market is a small group of particular people concentrated together and served by few or no competitors:
  • A large market will either lack a good starting point or it will be open to competition.

Ref:

• Zero to One Chapter: Building Monopoly