LittleTunnel

Thomas Cook uncovering a goldmine of long-tail keywords in travel market

  • Thomas Cook was a travel company, who provide package holidays to hundreds of destinations around the world;
  • They realized a lot of people search google with the query pattern of {destination} weather {month}, e.g., Tenerife weather april;
  • They ended up creating thousands of weather pages, one for each month of the year for each holiday destination;
  • These pages ended up pulling in nearly 500k organic traffic every month.

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Nowadays, I spend most of my time building softwares, which has become my default way of online expression. Currently, I'm working on Slippod, a privacy-first desktop note-taking app and TextPixie, a tool to transform text including translation and extraction.