LittleTunnel

Sam Altman on getting your first 100 users

  • Use your network. Email/call in favors from everyone you know. If it's a paid product, charge them. It's a good way to validate your product;
  • Research people who might use your product and reach out to them asking to try. "Conversion rates are low — maybe 2-3% — so youll have to reach out to more people";
  • Social media outreach, posting to HN, forums, PR, etc. "The important thing to look for here is a traffic source that is sustainable rather than one big pop that then promptly goes away";
  • Buy ads and point them at your website. "This is the 'laziest' and least impressive thing you can do".

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Nowadays, I spend most of my time building softwares, which has become my default way of online expression. Currently, I'm working on Slippod, a privacy-first desktop note-taking app and TextPixie, a tool to transform text including translation and extraction.