Mint Marketing Plan from Noah Kagan

• Mint.com grew to over 100,000 registered users within 6 months of launch from a prelaunch list of 1000 registered users 3 months before launch;
• The secret is their Quant-based marketing framework called The Mint Marketing Playbook:
  • It's a framework for acquiring customers and promoting your business as defined by two main features:
    • A specific, quantitative top-line goal that says what and by when:
      • Instead of staring at a single enormous goal, the entrepreneur can view the top-line goal as an aggregation of many smaller goals, that can be rearranged, magnified, or dialed back in order to optimize for X result in Y timeframe.
    • Eliminate hope by naming, measuring and reacting to every feeder channel:
      • Quant-based marketing demands that you break down your marketing strategy into multiple tactics, your "feeder channels," that are all discrete, measurable, and easily magnified or minimized.
  • It has 5 steps:
    • Establish specific goals;
    • Make your target list prior to launch;
    • Find where your users are online;
    • Test messaging;
    • Track everything.

Ref:

• The secret is the Quant-based marketing framework