KISSmetrics's 3-Step Startup Marketing Framework

1. Who is your target customer? Identify your target customer by understanding:

• What your product does;
• What problem is solves;
• Who wants this problem solved.

2. Where do they hang out? To find out where your target audience hangs out:

• Create a master list of potential places;
• Establish criteria for what a solid marketing channel (KISSmetric's);
• Vet your list according to those criteria;

3. How do you engage with them? To engage with your customer:

• Identify your method of engagement, e.g., using twitter hashtags;
• Expand as far as this method allows, e.g., dominating relavent hashtags;
• Confine your reach only to the target audience;
• Aim to deliver a high amount of value, e.g., share great content from other marketer.

Ref:

• The 3-Step Startup Marketing Framework We Created to Grow KISSmetrics