How KISSmetrics got their early traction

• The channel they identified for their target audience was Twitter;
• The value giving tactic they employed was sharing great content from other marketers;
• The key to drive engagement and awareness of KISSmetric was Hashtags. Their early efforts were focused on dominating a hashtag.

Ref:

• The 3-Step Startup Marketing Framework We Created to Grow KISSmetrics